The Brief
To raise awareness of Ontex Healthcare’s range of incontinence products and the taboo nature of the topic with a particular focus on pharmacy press.
The Activity
We held an expert panel meeting with leading media medics and undertook research into attitudes towards incontinence. We also created top tips for managing incontinence and inco-friendly recipes.
The Results
Widespread coverage in the pharmacy trade, women’s health and senior citizen press.
“We have worked with White Rose PR for several years and through their connections held an engaging expert panel meeting with leading media medics. They consistently deliver creative content ideas and secure media coverage in our key target media.”
Alex Shaw
Marketing Manager, Ontex Healthcare
iD Top Tips for Managing Incontinence
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