The Brief
To launch an innovative new food supplement for joint health developed by the company founder who suffered from osteoarthritis. Also to raise awareness of her story and the issues facing those with arthritis.
The Activity
This was a straight-forward, bread and butter media relations strategy to gain coverage in women’s health, lifestyle and trade publications.
The Results
Coverage in many women’s health and lifestyle titles including Top Santé (Editor’s pick), Your Healthy Living, H&N Magazine, Yours and specialist titles such as OA Knee Pain website.
“We enjoy a positive working relationship with White Rose PR helped by their detailed understanding of the food supplements market.”
Emma Hunt
Technical Director, Rubicon Technical Ltd
As seen in…
As seen in…
