The Brief
To raise awareness of Efamol®’s work with Simon Dyall from the University of Roehampton and research into the impact of Omega 3 on brain function in older women.
The Activity
With successful trial results we worked in collaboration with the University’s PR team to issue the results to national, trade and regional media. We also commissioned a podcast with Liz Earle Wellbeing and Simon Dyall to raise awareness of omega-3s in relation to brain health.
The Results
Widespread international, national and regional coverage in The Daily Express, Metro, The Russia Post, USA Daily Express and Hull Daily Mail.
“I have worked with Louise for over two years on the relaunch and ongoing PR activity for the Wassen and Efamol brands. She has secured good press coverage and organised a fantastic press and blogger event. I find her easy to work with, adaptable and proactive. She has great knowledge of the VMS industry which makes her an asset to my small team.”
Vicky Malcolm
Head of Marketing for Wassen International
As seen in…
As seen in…
